Executive Certificate in Google Ads Video Advertising

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The Executive Certificate in Google Ads Video Advertising is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This program focuses on video advertising, an increasingly important aspect of modern marketing strategies, with Google Ads being a key platform.

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AboutThisCourse

In this course, you'll gain in-depth knowledge of Google's advertising ecosystem, learning how to create, manage, and optimize video ad campaigns. You'll also explore advanced topics such as targeting strategies, video ad formats, and performance measurement. With the ever-growing demand for digital marketing professionals, this course provides a valuable opportunity to enhance your skillset and boost your career prospects. By the end of the course, you'll be equipped with the essential skills needed to develop and implement effective video advertising campaigns, making you a valuable asset in today's competitive job market.

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CourseDetails

  • Unit 1: Introduction to Google Ads Video Advertising
  • Unit 2: Setting Up a Google Ads Account
  • Unit 3: Creating and Managing Video Campaigns
  • Unit 4: Targeting Options for Video Advertising
  • Unit 5: Designing Effective Video Ads
  • Unit 6: Measuring Video Ad Performance
  • Unit 7: Optimizing Video Ad Campaigns
  • Unit 8: Advanced Google Ads Video Advertising Strategies
  • Unit 9: Google Ads Video Advertising Case Studies
  • Unit 10: Trends and Future Directions in Google Ads Video Advertising

CareerPath

  1. Video Advertising Specialist — in-demand career path aligned with this qualification (45%)
  2. Google Ads Certified Professional — in-demand career path aligned with this qualification (30%)
  3. Digital Marketing Manager — in-demand career path aligned with this qualification (15%)
  4. Marketing Analyst — in-demand career path aligned with this qualification (10%)

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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SkillsYoullGain

Video Ads Campaign Setup Audience Targeting Performance Analysis

CourseFee

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FastTrack £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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EXECUTIVE CERTIFICATE IN GOOGLE ADS VIDEO ADVERTISING
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London School of Planning and Management (LSPM)
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05 May 2025
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