Advanced Certificate in Digital Ad Performance Tracking

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The Advanced Certificate in Digital Ad Performance Tracking is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of tracking, analyzing, and optimizing digital ad performance to drive business results.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's data-driven world, the ability to measure and optimize digital ad performance is critical for career advancement in marketing, advertising, and analytics. This course covers the latest tools and techniques for tracking and analyzing digital ad performance, including web analytics, conversion tracking, and attribution modeling. By completing this course, learners will gain a deep understanding of the key metrics and KPIs used in digital advertising, and how to use this data to make informed decisions that drive business growth. With a focus on hands-on learning and real-world applications, this course is essential for anyone looking to advance their career in digital advertising or marketing.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Advanced Digital Ad Metrics
  • Introduction to Digital Ad Performance Tracking
  • Understanding Key Performance Indicators (KPIs) in Digital Advertising
  • Tracking and Analyzing Conversion Rates
  • Utilizing Google Analytics for Digital Ad Performance Tracking
  • Cross-Channel Ad Performance Tracking
  • Advanced Techniques for Tracking User Engagement
  • Leveraging Attribution Models for Holistic Performance Analysis
  • Using A/B Testing to Optimize Ad Performance

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
ADVANCED CERTIFICATE IN DIGITAL AD PERFORMANCE TRACKING
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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