Certified Specialist Programme in Marketing Campaign Performance Measurement

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The Certified Specialist Programme in Marketing Campaign Performance Measurement is a comprehensive course designed to equip learners with essential skills in evaluating marketing campaign success. This program emphasizes the importance of data-driven decision making and the ability to measure return on investment (ROI) in marketing campaigns.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

In today's digital age, the demand for marketing professionals who can effectively measure campaign performance and optimize marketing strategies is high. This course provides learners with the necessary knowledge and skills to meet this industry demand, thereby increasing their employability and career advancement opportunities. Throughout the course, learners will gain hands-on experience with various performance measurement tools and techniques, enabling them to analyze marketing data, track campaign performance, and make data-driven decisions to optimize marketing strategies. By the end of the course, learners will have a solid understanding of marketing campaign performance measurement and how to apply it in real-world scenarios.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Marketing Campaign Metrics & KPIs  
  • Digital Analytics Tools for Marketing Campaigns  
  • Attribution Modeling in Marketing Campaign Performance Measurement  
  • A/B Testing and Multi-Variate Testing in Marketing Campaigns  
  • Web & Social Analytics for Marketing Campaigns  
  • Brand Lift and Sales Attribution  
  • Customer Lifetime Value (CLV) and Marketing Campaigns  
  • Data Visualization and Reporting for Marketing Campaign Performance  
  • Marketing Mix Modeling  
  • ROI & Financial Metrics for Marketing Campaign Performance Measurement  

๊ฒฝ๋ ฅ ๊ฒฝ๋กœ

  1. Marketing Analytics โ€” in-demand career path aligned with this qualification (40%)
  2. Data Visualization โ€” in-demand career path aligned with this qualification (25%)
  3. Digital Marketing โ€” in-demand career path aligned with this qualification (20%)
  4. Content Creation โ€” in-demand career path aligned with this qualification (10%)
  5. SEO/SEM โ€” in-demand career path aligned with this qualification (5%)

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์™œ ์‚ฌ๋žŒ๋“ค์ด ๊ฒฝ๋ ฅ์„ ์œ„ํ•ด ์šฐ๋ฆฌ๋ฅผ ์„ ํƒํ•˜๋Š”๊ฐ€

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ํš๋“ํ•  ๊ธฐ์ˆ 

Performance Measurement Campaign Analytics

์ฝ”์Šค ์ˆ˜๊ฐ•๋ฃŒ

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์ด ๊ณผ์ •์˜ ๋น„์šฉ์„ ์ง€๋ถˆํ•˜๊ธฐ ์œ„ํ•ด ํšŒ์‚ฌ๋ฅผ ์œ„ํ•œ ์ฒญ๊ตฌ์„œ๋ฅผ ์š”์ฒญํ•˜์„ธ์š”.

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๊ฒฝ๋ ฅ ์ธ์ฆ์„œ ํš๋“

์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFIED SPECIALIST PROGRAMME IN MARKETING CAMPAIGN PERFORMANCE MEASUREMENT
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
์ด ์ž๊ฒฉ์ฆ์„ LinkedIn ํ”„๋กœํ•„, ์ด๋ ฅ์„œ ๋˜๋Š” CV์— ์ถ”๊ฐ€ํ•˜์„ธ์š”. ์†Œ์…œ ๋ฏธ๋””์–ด์™€ ์„ฑ๊ณผ ํ‰๊ฐ€์—์„œ ๊ณต์œ ํ•˜์„ธ์š”.
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4.8

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