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Executive Certificate in Digital Ad Reporting

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The Executive Certificate in Digital Ad Reporting is a comprehensive course designed to meet the growing industry demand for experts in digital ad analytics. This certificate program emphasizes the importance of data-driven decision-making in digital marketing, providing learners with essential skills for career advancement.

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이 과정에 λŒ€ν•΄

In this course, you will gain hands-on experience in measuring and analyzing digital ad performance across various platforms. You will learn how to leverage data to optimize ad campaigns, allocate budgets effectively, and track return on investment (ROI). Additionally, you will explore industry best practices in reporting and visualizing data to communicate insights and drive strategic growth. By earning this Executive Certificate, you will demonstrate a mastery of digital ad reporting and analytics, positioning yourself as a valuable asset in today's data-driven marketing landscape. Stand out in a competitive industry, and take your career to new heights with this essential certification.

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κ³Όμ • 세뢀사항

  • Digital Ad Reporting Fundamentals: Understanding key metrics, KPIs, and data-driven decision making.
  • Digital Advertising Platforms: Overview of popular platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
  • Setting Up & Tracking Digital Ad Campaigns: Implementing tracking pixels, UTM parameters, and conversion tracking.
  • Data Visualization & Storytelling: Presenting data effectively using charts, graphs, and visual aids.
  • Advanced Reporting Techniques: Leveraging pivot tables, funnels, and cohort analysis.
  • Data Analysis for Digital Ads: Interpreting performance data, identifying trends, and making recommendations.
  • Cross-Channel Attribution: Understanding and implementing multi-touch attribution models.
  • Automating Digital Ad Reporting: Introduction to scripting, automation tools, and API usage.

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μƒ˜ν”Œ μΈμ¦μ„œ λ°°κ²½
EXECUTIVE CERTIFICATE IN DIGITAL AD REPORTING
μ—κ²Œ μˆ˜μ—¬λ¨
ν•™μŠ΅μž 이름
μ—μ„œ ν”„λ‘œκ·Έλž¨μ„ μ™„λ£Œν•œ μ‚¬λžŒ
London School of Planning and Management (LSPM)
μˆ˜μ—¬μΌ
05 May 2025
블둝체인 ID: s-1-a-2-m-3-p-4-l-5-e
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