Certificate Programme in Digital Campaign Performance Analysis

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The Certificate Programme in Digital Campaign Performance Analysis is a comprehensive course designed to empower learners with the essential skills required to analyze and optimize digital marketing campaigns. In today's digital age, businesses increasingly rely on data-driven decision-making, making this certificate highly relevant and in demand across industries.

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์ด ๊ณผ์ •์— ๋Œ€ํ•ด

This programme provides learners with a solid foundation in digital analytics tools, web analytics, and data interpretation techniques. It equips learners with the ability to evaluate campaign performance, identify trends and insights, and make data-driven recommendations for improvement. By completing this course, learners will be able to advance their careers in digital marketing, analytics, and related fields. In addition to technical skills, this programme emphasizes critical thinking, problem-solving, and communication skills. Learners will develop the ability to present complex data in a clear and compelling way, making them valuable assets in any organization. With a Certificate Programme in Digital Campaign Performance Analysis, learners will be well-positioned to succeed in the fast-paced and dynamic field of digital marketing.

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๊ณผ์ • ์„ธ๋ถ€์‚ฌํ•ญ

  • Unit 1: Introduction to Digital Campaign Performance Analysis
  • Unit 2: Key Performance Indicators (KPIs) in Digital Marketing
  • Unit 3: Web Analytics Tools and Techniques
  • Unit 4: Social Media Analytics
  • Unit 5: Email Marketing Metrics and Analysis
  • Unit 6: Search Engine Marketing (SEM) Analysis
  • Unit 7: Display Advertising Metrics and Optimization
  • Unit 8: Mobile App Analytics
  • Unit 9: Data Visualization and Reporting
  • Unit 10: Advanced Techniques in Digital Campaign Performance Analysis

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์ƒ˜ํ”Œ ์ธ์ฆ์„œ ๋ฐฐ๊ฒฝ
CERTIFICATE PROGRAMME IN DIGITAL CAMPAIGN PERFORMANCE ANALYSIS
์—๊ฒŒ ์ˆ˜์—ฌ๋จ
ํ•™์Šต์ž ์ด๋ฆ„
์—์„œ ํ”„๋กœ๊ทธ๋žจ์„ ์™„๋ฃŒํ•œ ์‚ฌ๋žŒ
London School of Planning and Management (LSPM)
์ˆ˜์—ฌ์ผ
05 May 2025
๋ธ”๋ก์ฒด์ธ ID: s-1-a-2-m-3-p-4-l-5-e
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