Masterclass Certificate in Programmatic Advertising Retargeting

-- viewing now

Master the art of programmatic advertising retargeting and unlock the potential to reach your ideal audience with laser precision. This comprehensive certificate program will equip you with the knowledge and skills to: Define retargeting and its importance in programmatic advertising Identify the key elements of successful retargeting campaigns Explore various retargeting strategies and tactics Implement retargeting campaigns across different platforms and ad formats Optimize your retargeting campaigns for maximum performance This program is perfect for anyone who wants to take their programmatic advertising skills to the next level and achieve exceptional results.

4.0
Based on 4,483 reviews

7,212+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

Enroll today and unlock the power of programmatic advertising retargeting! Start your free trial and experience the transformative potential of this marketing strategy. Click here to learn more and enroll now!

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

## Essential Units for Masterclass Certificate in Programmatic Advertising Retargeting **Introduction:** * **Retargeting Fundamentals:** Define retargeting, its importance, and the different types of retargeting. * **Anatomy of a Retargeting Campaign:** Explore the various components of a retargeting campaign, including targeting, bidding, and optimization. **Targeting Strategies:** * **Defining Retargeting Audiences:** Learn how to identify and define ideal retargeting audiences based on demographics, interests, and behavior. * **Advanced Audiencing Techniques:** Explore advanced targeting options such as lookalike audiences and affinity scoring. **Bidding Strategies:** * **Understanding Different Bidding Methods:** Explore various bidding methods, including cost-per-click (CPC), cost-per-acquisition (CPA), and cost-per-impression (CPM). * **Dynamic Bidding and Optimization:** Learn how to optimize bids in real-time based on performance metrics. **Campaign Management and Optimization:** * **Campaign Setup and Configuration:** Set up and configure basic retargeting campaigns from scratch. * **Campaign Monitoring and Analysis:** Understand key metrics and analytics for monitoring and optimizing retargeting campaigns. **Case Studies and Best Practices:** * **Real-World Retargeting Success Stories:** Analyze successful retargeting campaigns from various industries. * **Best Practices for Retargeting Success:** Implement proven strategies and best practices for maximizing retargeting performance. **Advanced Retargeting Techniques:** * **Remarketing with Google Ads:** Explore the nuances of retargeting within the Google Ads platform. * **Retargeting across Devices and Platforms:** Learn how to retarget across multiple devices and platforms. **Conclusion:** * **The Power of Retargeting:** Emphasize the impact of retargeting on driving conversions and revenue. * **Future Trends in Retargeting:** Discuss emerging trends and best practices in programmatic advertising retargeting.

Career path

```html
```

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN PROGRAMMATIC ADVERTISING RETARGETING
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
}
SSB Logo

4.8
New Enrollment
View Course