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## Essential Units for Masterclass Certificate in Social Media Contest Strategy
**Content Creation & Planning**
• • **Content Calendar Template:** Organize and schedule your social media content for maximum engagement.
• • **Content Strategy Framework:** Define your brand voice, target audience, and key messaging for successful campaigns.
• • **Content Brief Template:** Create clear and concise briefs for each social media post.
**Social Listening & Analytics**
• • **Social Listening Tools:** Identify and track relevant keywords, trends, and competitor mentions on social media.
• • **Social Analytics Dashboard:** Analyze your social media performance and track key metrics to measure success.
• • **Social Listening for Brand Building:** Use social listening to build brand awareness and foster positive sentiment.
**Social Media Advertising**
• • **Facebook Ads for Beginners:** Get started with Facebook Ads and target your ideal audience effectively.
• • **Instagram Ads for Success:** Create compelling Instagram ads that drive engagement and conversions.
• • **Twitter Ads for Brand Building:** Use Twitter ads to reach a wider audience and build brand loyalty.
**Social Media Management & Community Building**
• • **Social Media Community Management:** Engage with your followers, respond to comments, and foster a positive community.
• • **Social Media Contest Strategy:** Design and execute engaging social media contests that attract new followers and boost engagement.
• • **Social Media Influencer Marketing:** Identify and collaborate with relevant influencers to reach a wider audience.
**Reporting & Optimization**
• • **Social Media Reporting Tools:** Use social media reporting tools to track performance and measure ROI.
• • **A/B Testing for Social Media:** Continuously test and optimize your social media campaigns for maximum effectiveness.
• • **Social Media Marketing Analytics:** Analyze your social media data to identify trends and make informed decisions.
**Bonus Unit: Social Media Crisis Management**
• • **Social Media Crisis Response Plan:** Develop a plan to handle negative publicity and manage social media crises effectively.
• • **Social Media Reputation Management:** Build and protect your brand's reputation through social media engagement.
• • **Social Media Reputation Monitoring Tools:** Stay informed about online conversations and monitor brand mentions to identify potential issues.