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## Essential Units for Advanced Certificate in Email Marketing Automation for Consultants
**• Introduction to Email Marketing Automation**
* Definition and purpose of email marketing automation
* Benefits and ROI of email marketing automation
* Key principles and best practices for email marketing automation
**• Building a Strong Email Marketing Automation Strategy**
* Defining target audience and segmentation
* Choosing the right automation tools and platforms
* Setting up workflows and triggers
* Creating compelling email campaigns
**• Email Content Creation and Optimization**
* Crafting effective subject lines and calls to action
* Writing engaging and informative email content
* Utilizing personalization and segmentation
* Optimizing for mobile responsiveness
**• Automation Tools and Features**
* Introduction to email automation tools and platforms
* Advanced automation features and workflows
* Email tracking and analytics
* Lead nurturing and drip campaigns
**• Email Marketing Automation Best Practices**
* Compliance and data privacy regulations
* Email deliverability and reputation management
* Email security and security best practices
* Measuring and optimizing email marketing performance
**• Advanced Email Marketing Automation Topics**
* Predictive analytics and AI in email marketing
* Social media integration and automation
* Email marketing automation for specific industries
* Email marketing automation case studies
**• Case Studies and Best Practices**
* Real-world examples of successful email marketing automation campaigns
* Best practices for implementing email marketing automation solutions
* Lessons learned and best practices for ongoing optimization
**• Q&A Session**
* Address specific questions and concerns related to email marketing automation
* Discuss challenges and best practices in email marketing automation
* Share insights and best practices from industry experts