Masterclass Certificate in Ad Campaign Customer Satisfaction Surveys
-- viewing now**Master the Art of Customer Satisfaction Surveys: A Comprehensive Guide** This Masterclass certificate program is designed for anyone who wants to elevate their skills in conducting and analyzing customer satisfaction surveys. Whether you're a marketer, researcher, or business professional, this comprehensive course will equip you with the knowledge and practical skills to create and implement effective customer satisfaction surveys that generate actionable insights.
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Course details
* **Awareness:** * Awareness of brand/product * Exposure to marketing messages * Search engine results * Social media mentions * Influencer mentions * **Consideration:** * Interest in product/service * Comparison shopping * Free trial or demo * Content consumption * Customer reviews * **Decision:** * Purchase decision * Post-purchase support interactions * Customer loyalty programs * Advocacy **Survey Design & Methodology**
* **Survey types:** * Online surveys * Phone surveys * Email surveys * Social media surveys * **Survey questions:** * Open-ended questions * Likert scale questions * Multiple-choice questions * Rating scales * Open-ended follow-up questions * **Survey delivery channels:** * Email marketing * Social media * Paid advertising * Direct mail **Data Analysis & Reporting**
* **Data cleaning and preparation** * **Statistical analysis** * **Reporting and insights** * **Actionable recommendations** **Additional Units**
* **Customer demographics** * **Customer behavior** * **Marketing mix elements** * **Competitive landscape analysis** * **Customer feedback trends**