Postgraduate Certificate in Mobile Marketing Attribution

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**Postgraduate Certificate in Mobile Marketing Attribution** Attract and retain customers through the power of mobile marketing. This comprehensive program will equip you with the knowledge and skills to optimize your mobile marketing campaigns and maximize their impact.

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About this course

**Target Audience:** * Marketing professionals * Business analysts * Anyone interested in mastering mobile marketing attribution **Course Highlights:** * Understand the fundamentals of mobile marketing attribution * Identify key attribution metrics * Implement effective attribution strategies * Analyze attribution data to optimize campaigns * Leverage attribution tools and platforms **Benefits:** * Enhance your career prospects in the mobile marketing industry * Gain a competitive edge in the competitive marketing landscape * Stay ahead of the latest trends and best practices **Call to Action:** Unlock the potential of mobile marketing attribution and take your marketing career to new heights. Enroll in this postgraduate certificate program today and gain the knowledge and skills you need to succeed.

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## Essential Units for Postgraduate Certificate in Mobile Marketing Attribution **Marketing Mix Model:** * **Customer Journey:** • Defines the steps a customer takes from awareness to purchase. * **Customer Acquisition:** • Identifies the channels used to attract new customers. * **Customer Lifetime Value:** • Measures the average revenue a customer generates during their relationship. * **Marketing Mix Allocation:** • Explains how marketers allocate their budget across different marketing activities. * **Marketing Mix Optimization:** • Outlines the process of continuously improving marketing efforts. **Mobile Marketing Attribution Models:** * **Click Attribution:** • Tracks how users reach a website or app from a mobile ad. * **App Install Attribution:** • Measures how users install an app from a mobile ad. * **In-App Purchase Attribution:** • Tracks purchases made within an app. * **Social Media Attribution:** • Identifies how users engage with a brand on social media. * **Location-Based Attribution:** • Tracks how users move and interact with a brand in a physical space. **Mobile Marketing Measurement & Analytics:** * **Conversion Rate Optimization (CRO):** • Measures the percentage of users who take a desired action. * **Cost per Acquisition (CPA):** • Measures the average cost of acquiring a new customer. * **Return on Investment (ROI):** • Measures the overall profitability of a marketing campaign. * **Customer Lifetime Value (CLTV):** • Measures the average revenue a customer generates during their relationship. * **Mobile Marketing Analytics Tools:** • Provides insights into user behavior and campaign performance. **Additional Units:** * **Mobile Marketing Funnel:** • A visual representation of the steps a user takes through a mobile marketing campaign. * **Mobile Marketing Strategy:** • A roadmap outlining the overall approach to mobile marketing. * **Mobile Marketing Campaign:** • A specific initiative or activity undertaken by a brand to promote its mobile app.

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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POSTGRADUATE CERTIFICATE IN MOBILE MARKETING ATTRIBUTION
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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