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## Essential Units for Masterclass Certificate in Mobile User Experience Analytics
**• Introduction to Mobile UX Analytics**
* Define mobile UX analytics and its importance in mobile app development.
* Explain the different types of mobile user experience (UX) metrics and their significance.
* Discuss the role of analytics in informing and optimizing the mobile UX design process.
**• Data Collection and Analysis Tools**
* Introduce popular data collection tools for mobile UX analytics, such asAmplitude, Mixpanel, and Apptentive.
* Explain data analysis techniques used for mobile UX analytics, including heatmaps, session recordings, and A/B testing.
* Discuss data visualization tools for presenting UX insights in a clear and compelling manner.
**• User Journey Mapping**
* Define user journey mapping and its importance in understanding the overall user experience.
* Explain different user journey mapping techniques, including journey mapping tools and user interviews.
* Discuss the role of user journey mapping in identifying usability issues and optimizing the user experience.
**• Usability Testing and Feedback**
* Introduce the principles of usability testing and its importance in mobile UX design.
* Explain different types of usability testing and how to conduct usability testing effectively.
* Discuss the role of feedback in improving the mobile UX design process.
**• Mobile UX Design Principles**
* Define key UX design principles for mobile apps, including accessibility, usability, and visual hierarchy.
* Explain the importance of user research and iterative design in mobile UX.
* Discuss the role of prototyping and testing in validating design decisions.
**• Advanced Mobile UX Analytics**
* Explore advanced topics in mobile UX analytics, such as user segmentation, personalization, and machine learning.
* Explain how to leverage machine learning techniques for building predictive models of user behavior.
* Discuss the role of personalization in enhancing the mobile UX.
**• Case Studies and Best Practices**
* Analyze real-world case studies of successful mobile UX implementations.
* Share best practices and lessons learned from experienced UX professionals.
* Discuss the importance of continuous monitoring and optimization of the mobile UX.
**• Conclusion**
* Review the key takeaways from the course and provide a roadmap for future learning.
* Discuss the future trends and challenges in mobile UX analytics.