Certified Specialist Programme in Video Ad Metrics
-- viewing now**Certified Specialist in Video Ad Metrics** **For marketers and professionals seeking advanced insights into video advertising, this program is for you.** This comprehensive certification program equips you with the skills and knowledge to analyze and optimize video ads for maximum performance.
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About this course
Learn to track and interpret key metrics, identify audience demographics, and optimize your campaigns for improved conversions and brand awareness.
**Target Audience:**
* Marketing professionals
* Advertising agencies
* Digital marketers
* Anyone interested in mastering video advertising metrics
**Key Benefits:**
* Gain a deep understanding of video advertising metrics
* Enhance your ability to track and analyze performance
* Optimize your campaigns for maximum ROI
* Stay ahead of the latest industry trends
**Call to Action:**
**Enroll today and unlock your potential in video advertising!**
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Course details
## Essential Units for Certified Specialist Programme in Video Ad Metrics
**Immature Metrics:**
* Conversion Rate Optimization (CRO)
* Cost per Acquisition (CPA)
* Return on Investment (ROI)
* Impressions
* Click-through Rate (CTR)
**Mature Metrics:**
* Average Cost per Click (CAC)
* Conversion Rate Optimization (CRO)
* Cost per Acquisition (CPA)
* Return on Investment (ROI)
* Impressions
* Click-through Rate (CTR)
* Conversion Funnel Analysis
* Audience Targeting
* Video Quality & Performance
* Social Media Engagement
**Emerging Metrics:**
* Conversion Value Optimization (CVO)
* Customer Lifetime Value (CLTV)
* Video Quality Score (VQS)
* Brand Awareness
* Social Media Marketing ROI
Career path
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