Certificate Programme in Display Ad Performance
-- viewing now**Certificate Programme in Display Ad Performance** **For aspiring professionals and seasoned marketers,** this comprehensive programme equips you with the skills and knowledge to excel in the dynamic and ever-evolving world of display advertising. **This programme covers:** * **Fundamentals of Display Advertising:** Understand the basics of display advertising, including ad formats, targeting, and optimization.
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• Define display advertising and its key principles. • Explain the difference between display and other advertising channels. • Discuss the benefits and challenges of display advertising. **Unit 2: Anatomy of a Display Ad**
• Introduce the different components of a display ad, including: • Banner creatives • Landing pages • Call-to-actions • Targeting criteria • Bidding strategies • Reporting and analytics **Unit 3: Targeting Your Audience**
• Explain the importance of understanding your target audience. • Discuss different audience targeting methods, including: • Demographic targeting • Behavioral targeting • Interest-based targeting • Retargeting **Unit 4: Bidding Strategies for Display Ads**
• Introduce different bidding strategies, such as: • Cost-per-click (CPC) • Cost-per-impression (CPM) • Cost-per-acquisition (CPA) • Automated bidding **Unit 5: Creative Optimization for Maximum ROI**
• Explain the importance of optimizing your creatives for maximum impact. • Discuss best practices for creating compelling and engaging ad creatives. • Introduce the concept of conversion optimization (CRO) **Unit 6: Measuring and Analyzing Display Advertising Performance**
• Explain the importance of tracking and analyzing your display advertising performance. • Discuss key performance indicators (KPIs) to track, including: • Impressions • Clicks • Conversions • Cost per click (CPC) • Return on investment (ROI) **Unit 7: Display Advertising Best Practices**
• Provide practical tips and best practices for optimizing your display advertising campaigns. • Discuss ethical considerations and compliance requirements. • Share case studies of successful display advertising campaigns. **Unit 8: Display Advertising Trends and Future**
• Explore the latest trends and developments in display advertising. • Discuss the impact of artificial intelligence (AI) and machine learning (ML) on display advertising. • Provide insights into the future of display advertising and its potential to evolve.
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Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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