Certificate Programme in Display Ad Performance

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**Certificate Programme in Display Ad Performance** **For aspiring professionals and seasoned marketers,** this comprehensive programme equips you with the skills and knowledge to excel in the dynamic and ever-evolving world of display advertising. **This programme covers:** * **Fundamentals of Display Advertising:** Understand the basics of display advertising, including ad formats, targeting, and optimization.

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About this course

* **Ad Creative Development:** Learn to create compelling and effective display ads that resonate with your target audience. * **Campaign Management:** Master the art of planning, executing, and optimizing display advertising campaigns for maximum performance. * **Industry Trends and Best Practices:** Stay ahead of the curve with insights into the latest trends and best practices in display advertising. **This programme is perfect for:** * **Marketing professionals:** Advertising managers, account managers, and digital marketers. * **Business analysts:** Anyone involved in developing or executing display advertising strategies. * **Anyone seeking a career in display advertising:** From entry-level to senior roles. **Don't miss out on this opportunity to elevate your skills and advance your career in the exciting world of display advertising.** **Click here to learn more and enroll today!**

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## Essential Units for Certificate Programme in Display Ad Performance **Keyword:** Display Advertising | **Secondary Keywords:** Digital Marketing, Marketing Automation, Advertising Technology, Analytics, Business Intelligence **Unit 1: Introduction to Display Advertising**
• Define display advertising and its key principles. • Explain the difference between display and other advertising channels. • Discuss the benefits and challenges of display advertising. **Unit 2: Anatomy of a Display Ad**
• Introduce the different components of a display ad, including: • Banner creatives • Landing pages • Call-to-actions • Targeting criteria • Bidding strategies • Reporting and analytics **Unit 3: Targeting Your Audience**
• Explain the importance of understanding your target audience. • Discuss different audience targeting methods, including: • Demographic targeting • Behavioral targeting • Interest-based targeting • Retargeting **Unit 4: Bidding Strategies for Display Ads**
• Introduce different bidding strategies, such as: • Cost-per-click (CPC) • Cost-per-impression (CPM) • Cost-per-acquisition (CPA) • Automated bidding **Unit 5: Creative Optimization for Maximum ROI**
• Explain the importance of optimizing your creatives for maximum impact. • Discuss best practices for creating compelling and engaging ad creatives. • Introduce the concept of conversion optimization (CRO) **Unit 6: Measuring and Analyzing Display Advertising Performance**
• Explain the importance of tracking and analyzing your display advertising performance. • Discuss key performance indicators (KPIs) to track, including: • Impressions • Clicks • Conversions • Cost per click (CPC) • Return on investment (ROI) **Unit 7: Display Advertising Best Practices**
• Provide practical tips and best practices for optimizing your display advertising campaigns. • Discuss ethical considerations and compliance requirements. • Share case studies of successful display advertising campaigns. **Unit 8: Display Advertising Trends and Future**
• Explore the latest trends and developments in display advertising. • Discuss the impact of artificial intelligence (AI) and machine learning (ML) on display advertising. • Provide insights into the future of display advertising and its potential to evolve.

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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CERTIFICATE PROGRAMME IN DISPLAY AD PERFORMANCE
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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