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## Essential Units for Advanced Skill Certificate in Email Marketing Automation for PR
**• im_intro_to_email_marketing_automation**
* Introduction to Email Marketing Automation
* Understanding the Power of Email Marketing
* The Importance of Email Marketing for PR
**• im_foundations_of_email_marketing_automation**
* Email Marketing Fundamentals
* Understanding Email Lists and Targeting
* Building a Strong Email Marketing Strategy
**• im_writing_effective_email_copy**
* Crafting Compelling Subject Lines
* Writing Engaging Email Body Copy
* Using Persuasive Calls to Action
**• im_designing_and_optimizing_emails**
* Designing Professional Email Templates
* Using Design Elements to Enhance Engagement
* Optimizing Emails for Mobile Devices
**• im_email_automation_tools_and_platforms**
* Introduction to Email Marketing Automation Tools
* Using Email Marketing Automation Software
* Setting Up and Managing Email Automation Campaigns
**• im_analytics_and_reporting_for_email_marketing**
* Understanding Email Marketing Analytics
* Tracking Key Performance Indicators (KPIs)
* Using Analytics to Improve Email Marketing Campaigns
**• im_email_compliance_and_legal_considerations**
* Email Marketing Compliance and Regulations
* Understanding GDPR and Other Data Privacy Laws
* Avoiding Email Marketing Mistakes and Penalties
**• im_email_marketing_for_specific_industries**
* Email Marketing for PR in the Healthcare Sector
* Email Marketing for B2B Lead Generation
* Email Marketing for Non-Profit Organizations
**• im_advanced_topics_in_email_marketing_automation**
* Artificial Intelligence and Machine Learning in Email Marketing
* Predictive Analytics for Email Marketing
* Email Marketing Trends and Best Practices