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## Essential Units for Certified Specialist Programme in Facebook Live Performance Metrics
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* **Engagement Rate:** Measures the percentage of viewers who watch your live stream for at least 60 seconds.
* **Average Watch Time:** Indicates the average amount of time viewers spend watching your live stream.
* **Total Views:** Shows the total number of views your live stream has received.
* **New Followers:** Tracks the number of new followers gained during your live stream.
* **Impressions:** Measures the total number of times your live stream was displayed on Facebook.
* **Clicks:** Shows the total number of clicks generated from your live stream.
* **Comments:** Indicates the total number of comments received during your live stream.
* **Shares:** Shows the total number of shares generated from your live stream.
* **Reach:** Measures the total number of people who saw your live stream.
* **Top-of-Pipe Views:** Indicates the percentage of viewers who watched your live stream first.
* **Live Chat Engagement:** Shows the average number of comments and reactions received in your live chat.
**Additional Units:**
* **Conversion Rate:** Measures the percentage of viewers who take a desired action after watching your live stream, such as making a purchase or signing up for a newsletter.
* **Cost per Result (CPR):** Shows the average amount you spend to generate one lead or customer.
* **Return on Ad Spend (ROAS):** Measures the return you get for every dollar you spend on paid advertising.