Certified Specialist Programme in Facebook Live Performance Metrics

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**Facebook Live Performance Metrics Certified Specialist Program Overview** **For marketers and business professionals looking to maximize the potential of Facebook Live, this comprehensive program is for you.** This program will equip you with the essential skills and knowledge to analyze and optimize your Facebook Live performance metrics.

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About this course

You'll learn how to track key performance indicators (KPIs), identify audience demographics and behavior, and optimize your live content for maximum engagement. **This program is perfect for:** * Marketing managers * Social media managers * Content creators * Anyone interested in mastering Facebook Live **Enroll today and unlock the power of Facebook Live!**

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## Essential Units for Certified Specialist Programme in Facebook Live Performance Metrics **im_start** * **Engagement Rate:** Measures the percentage of viewers who watch your live stream for at least 60 seconds. * **Average Watch Time:** Indicates the average amount of time viewers spend watching your live stream. * **Total Views:** Shows the total number of views your live stream has received. * **New Followers:** Tracks the number of new followers gained during your live stream. * **Impressions:** Measures the total number of times your live stream was displayed on Facebook. * **Clicks:** Shows the total number of clicks generated from your live stream. * **Comments:** Indicates the total number of comments received during your live stream. * **Shares:** Shows the total number of shares generated from your live stream. * **Reach:** Measures the total number of people who saw your live stream. * **Top-of-Pipe Views:** Indicates the percentage of viewers who watched your live stream first. * **Live Chat Engagement:** Shows the average number of comments and reactions received in your live chat. **Additional Units:** * **Conversion Rate:** Measures the percentage of viewers who take a desired action after watching your live stream, such as making a purchase or signing up for a newsletter. * **Cost per Result (CPR):** Shows the average amount you spend to generate one lead or customer. * **Return on Ad Spend (ROAS):** Measures the return you get for every dollar you spend on paid advertising.

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN FACEBOOK LIVE PERFORMANCE METRICS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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