Global Certificate Course in Social Media Advertising Planning

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**Unlock the Power of Social Media Advertising** This comprehensive course will equip you with the essential skills and knowledge to create and execute effective social media advertising campaigns that reach your target audience and achieve your business goals. **Target Audience:** Marketing professionals Business owners Entrepreneurs Anyone looking to expand their reach and engage with their target audience **Course Highlights:** Fundamentals of social media advertising Defining target audiences Creating compelling ad creatives Setting up and managing ad campaigns Tracking and analyzing campaign performance **Start your social media advertising journey today! Enroll in the Global Certificate Course in Social Media Advertising Planning and unlock the potential of reaching your target audience effectively.

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## Essential Units for Global Certificate Course in Social Media Advertising Planning **Understanding the Fundamentals:** * Introduction to Social Media Advertising * Defining Social Media Advertising * The Social Media Landscape: Platforms, Trends, and Best Practices **Planning and Strategy:** * Defining Your Goals and Objectives * Target Audience and Buyer Persona * Content Strategy: Engaging and Effective Posts * Campaign Planning: Setting the Stage * Budgeting and Pricing Strategies * Campaign Structure: Sequencing and Optimization **Creative Development and Production:** * Crafting Compelling Visuals * Photography and Videography for Social Media * Design Principles for Branding and Messaging * Writing Engaging Copy and Scripts * Storytelling and Brand Voice **Social Media Advertising Platforms and Tools:** * Facebook Ads: Targeting and Optimization * Instagram Ads: Engaging Visuals and Stories * Twitter Ads: Building Brand Awareness and Driving Traffic * Google Ads: Pay-Per-Click Advertising * LinkedIn Ads: Connecting with Professionals and Businesses **Analytics and Reporting:** * Tracking and Analyzing Campaign Performance * Key Performance Indicators (KPIs) and Analytics Tools * Reporting and Insights for Continuous Improvement **Social Media Advertising Best Practices and Compliance:** * Building a Strong Brand Reputation * Social Media Ethics and Compliance * Data Privacy and Security in Social Media Advertising **Advanced Topics in Social Media Advertising:** * Advanced Facebook Ads Targeting and Optimization * Instagram Analytics and Reporting * Advanced Google Ads Bidding Strategies * Social Commerce and E-commerce on Social Media * Social Media Advertising for Non-Profits and Businesses

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE COURSE IN SOCIAL MEDIA ADVERTISING PLANNING
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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