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## Essential Units for Professional Certificate in Mobile Interactive Ads
**Mobile Advertising Fundamentals**
• Mobile advertising basics and terminology
• Understanding the mobile advertising ecosystem
• Mobile advertising goals and objectives
• Mobile advertising KPIs and metrics
**Targeting and Bidding**
• Targeting audience segments effectively
• Understanding different targeting options
• Bidding strategies and optimization
• Dynamic vs. static ads
**Creative Development and Optimization**
• Creating compelling mobile ads
• Using design principles for mobile ads
• Writing effective ad copy
• Optimizing for different devices and platforms
**Campaign Management and Reporting**
• Setting up and managing mobile campaigns
• Tracking and analyzing campaign performance
• Reporting and insights for continuous improvement
**Mobile Advertising Trends and Best Practices**
• Emerging trends in mobile advertising
• Best practices for creating effective mobile ads
• Mobile advertising regulations and compliance
**Advanced Topics in Mobile Advertising**
• Retargeting and cross-device advertising
• Mobile retargeting strategies
• Advanced bidding strategies
• Predictive analytics and machine learning
**Mobile Advertising for Specific Industries**
• Mobile advertising for e-commerce
• Mobile advertising for travel and hospitality
• Mobile advertising for financial services
• Mobile advertising for healthcare
**Additional Resources**
• Recommended reading, podcasts, and webinars
• Mobile advertising case studies and examples