Masterclass Certificate in Ad Performance Tracking Overview

-- viewing now

Master the art of ad performance tracking and unlock the secrets to maximizing your ROI. This comprehensive certificate program will equip you with the knowledge and skills to navigate the complex world of ad performance tracking, from setting up basic tracking frameworks to advanced optimization techniques.

4.0
Based on 4,113 reviews

3,449+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

Designed for marketing professionals, advertising agencies, and anyone looking to take their ad game to the next level, this certificate program offers: Understanding the fundamentals of ad performance tracking Setting up basic tracking frameworks Optimizing for conversions and ROI Using advanced tracking tools and techniques Analyzing and interpreting performance data Enroll now and take your ad performance tracking skills to the next level! This certificate program will provide you with the knowledge and tools to make data-driven decisions that will help you achieve your marketing goals. Click here to learn more and enroll now!

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

## Essential Units for Masterclass Certificate in Ad Performance Tracking Overview **Understanding the Fundamentals:** * What is Ad Performance Tracking? * A systematic approach to analyzing and optimizing ad campaigns across various platforms. **Key Concepts:** * Conversion Tracking * Cost per Acquisition (CPA) * Cost per Click (CPC) * Conversion Value (CV) * Return on Investment (ROI) **Platform-Specific Tracking:** * Google Ads * Track conversions and costs across Google Ads campaigns. * Facebook Ads * Track conversions and costs across Facebook Ads campaigns. * Instagram Ads * Track conversions and costs across Instagram Ads campaigns. **Advanced Tracking Techniques:** * Remarketing & Retargeting * Re-engage website visitors and potential customers. * Conversion Funnels & Attribution Modeling * Identify the steps users take to convert. **Reporting & Analysis:** * Campaign Performance Reporting * Get insights into campaign performance and ROI. * Attribution & Conversion Analysis * Identify factors influencing conversions and optimize campaigns accordingly. **Tools & Resources:** * Essential Tools for Ad Performance Tracking * Discover tools and resources to enhance your tracking capabilities. **Continuous Improvement:** * Optimizing for Success * Learn strategies for continuous improvement and campaign optimization.

Career path

```html
```

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN AD PERFORMANCE TRACKING OVERVIEW
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
}
SSB Logo

4.8
New Enrollment
View Course