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## Essential Units for Professional Certificate in Ad Network Analysis
**Understanding the Fundamentals:**
• **im_heading** • This unit provides a high-level overview of ad network analysis, its scope, and the key concepts covered.
• **im_introduction** • This unit outlines the course objectives, learning outcomes, and prerequisites.
**Ad Network Structure and Behavior:**
• **im_network_components** • This unit breaks down the core components of an ad network, including ad exchanges, SSPs, publishers, and advertisers.
• **im_traffic_flow** • This unit explains the different types of traffic in an ad network and how they flow through various components.
**Ad Bidding and Optimization:**
• **im_bidding_process** • This unit dives into the various types of bidding strategies, including manual, automated, and real-time bidding.
• **im_optimization_metrics** • This unit introduces the essential metrics used to measure ad network performance, such as cost per click (CPC), cost per acquisition (CPA), and return on investment (ROI).
**Data Analytics and Reporting:**
• **im_data_analytics** • This unit teaches how to analyze ad network data using tools like Google Analytics and Adobe Analytics.
• **im_reporting_and_visualization** • This unit covers creating insightful reports and visualizations to track ad network performance.
**Ad Network Compliance and Security:**
• **im_compliance_overview** • This unit explains the importance of compliance in ad network management, including data privacy and security regulations.
• **im_security_best_practices** • This unit provides practical security tips and best practices to protect ad networks from cyber threats.
**Advanced Topics in Ad Network Analysis:**
• **im_machine_learning_in_ad_network** • This unit introduces machine learning techniques for ad network optimization and audience targeting.
• **im_predictive_analytics** • This unit focuses on predicting future outcomes in the ad network, such as traffic trends and conversion rates.
**Additional Resources:**
• **im_additional_resources** • This unit provides links to relevant articles, videos, and other resources for further learning.