Course details
Loading...
Generating course details...
## Essential Units for Global Certificate Course in Multi-Touch Attribution for Financial Services
**Multi-Touch Attribution: A Comprehensive Understanding**
• **Introduction to Multi-Touch Attribution** • A foundational understanding of multi-touch attribution and its importance in financial services.
• **Understanding Attribution Models** • A detailed explanation of different attribution models used in financial data, including clickstream, search, and social media data.
• **The Anatomy of a Clickstream** • A visual breakdown of the different elements that make up a clickstream, including user actions, page elements, and interactions.
• **Search Behavior and Query Processing** • Exploring how search engines work and how they influence clickstream data.
• **Social Media Attribution: Beyond Clicks** • Understanding the nuances of social media attribution, including sharing, liking, and commenting.
• **Attribution in the Financial Landscape** • How multi-touch attribution is used in various financial applications, such as customer journey mapping, marketing analysis, and risk management.
• **Ethical Considerations in Attribution** • A deep dive into ethical considerations related to data privacy, transparency, and responsible use of attribution data.
• **Case Studies in Multi-Touch Attribution** • Real-world examples of how multi-touch attribution is used in financial services to achieve business objectives.
• **Building a Robust Attribution Model** • A step-by-step guide to building a reliable and accurate attribution model for financial data.
• **Advanced Techniques in Multi-Touch Attribution** • Exploring advanced techniques such as implicit and explicit recognition, machine learning, and natural language processing.
• **The Future of Multi-Touch Attribution** • A glimpse into the future of multi-touch attribution and its potential impact on financial services.