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## Essential Units for Certified Specialist Programme in Social Media Ad Retention
**Keywords:** Social Media Advertising, Retention, Marketing Automation, Analytics, Campaign Management, Lead Generation, Customer Acquisition, ROI, Targeting, Optimization, Conversion Rate Optimization, Data Analytics, Predictive Analytics, Machine Learning, Social Listening, Social Media Advertising Platforms, Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, TikTok Ads, YouTube Ads, etc.
**Core Units:**
* **Fundamentals of Social Media Advertising:** Introduction to social media platforms, types of social media ads, targeting and segmentation, ad copywriting, and basic analytics.
* **Facebook Ads:** Creating and managing Facebook ad campaigns, targeting options, bidding strategies, and optimization techniques.
* **Instagram Ads:** Targeting and engaging with Instagram users through various ad formats, including images, videos, and stories.
* **LinkedIn Ads:** Reaching professionals and businesses on LinkedIn through targeted advertising and lead generation campaigns.
* **Google Ads:** Implementing effective Google Ads campaigns for various objectives, including website traffic, lead generation, and brand awareness.
**Advanced Units:**
* **Advanced Facebook Ads:** Advanced targeting options, retargeting strategies, and optimization techniques for high-value customers.
* **Advanced Instagram Ads:** Engaging with Instagram's unique features, including Instagram Shopping and Instagram Reels.
* **Advanced LinkedIn Ads:** Leveraging LinkedIn's advanced targeting options and retargeting capabilities.
* **Advanced Google Ads:** Advanced bidding strategies, conversion tracking, and reporting tools for maximizing ROI.
* **Data Analytics for Social Media Ads:** Utilizing analytics tools to track and optimize ad performance, identify trends, and make informed decisions.
**Specialized Units:**
* **Social Listening & Monitoring:** Monitoring brand mentions and industry conversations on social media platforms.
* **Social Media Advertising Platforms & Tools:** Understanding and utilizing popular social media advertising platforms and tools.
* **Predictive Analytics for Social Media Ads:** Using predictive analytics to forecast future trends and optimize ad campaigns accordingly.
* **Machine Learning for Social Media Ads:** Implementing machine learning algorithms to automate ad creation, targeting, and optimization.
* **Social Media Advertising for Specific Industries & Demographics:** Tailoring social media advertising strategies for specific industries and target audiences.
**Additional Units:**
* **Social Media Advertising Ethics & Compliance:** Understanding and adhering to social media advertising regulations and best practices.
* **Social Media Advertising Trends & Best Practices:** Staying updated on the latest social media advertising trends and best practices.
* **Social Media Advertising Case Studies & Examples:** Learning from successful social media advertising campaigns and implementing best practices.