Global Certificate Course in Pay-Per-Click Advertising Standards

-- viewing now

Want to master the ever-changing world of pay-per-click (PPC) advertising? This comprehensive Global Certificate Course will equip you with the knowledge and skills to navigate the complex and ever-evolving landscape of PPC. This course is designed for anyone who wants to take their PPC skills to the next level, whether you're a seasoned professional looking to stay ahead of the curve or a beginner seeking to enter the exciting world of PPC advertising.

4.0
Based on 7,399 reviews

6,681+

Students enrolled

GBP £ 149

GBP £ 215

Save 44% with our special offer

Start Now

About this course

Upon completion of this course, you will be able to confidently: Identify the key principles and best practices of PPC advertising Create and optimize effective PPC campaigns Analyze and optimize your PPC performance Stay up-to-date on the latest trends and best practices in PPC Don't miss out on this opportunity to learn the essential skills and knowledge of PPC advertising. Enroll today and take your PPC skills to the next level! Click here to learn more and enroll now!

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

## Essential Units for Global Certificate Course in Pay-Per-Click Advertising Standards **im_introduction** * Introduction to PPC advertising and its importance * Understanding the PPC ecosystem and its components * Exploring the role of standards in regulating the PPC landscape **im_bidding** * Defining bids and bids bids * Exploring different types of bids (CPC, CPM, etc.) * Understanding the factors that influence bids and bids **im_keywords** * Defining relevant keywords and their importance * Identifying high-value keywords for PPC campaigns * Exploring keyword research tools and techniques **im_landing pages** * Defining landing pages and their role in PPC * Understanding the importance of landing page optimization * Exploring best practices for creating effective landing pages **im_conversion tracking** * Defining conversion tracking and its importance * Understanding different conversion tracking methods * Exploring tools and techniques for measuring and analyzing conversions **im_budgeting** * Defining different budget types and allocation * Understanding bid adjustments and their impact on campaigns * Exploring budget optimization techniques and best practices **im_optimization** * Defining optimization and its importance * Exploring different optimization strategies and techniques * Understanding the role of analytics and reporting in PPC optimization **im_compliance** * Understanding relevant industry regulations and compliance requirements * Exploring best practices for adhering to PPC compliance standards * Addressing potential compliance issues and penalties **im_legal** * Introduction to legal considerations in PPC advertising * Understanding intellectual property rights and their importance * Exploring legal compliance and risk management strategies **im_advanced** * Exploring advanced topics in PPC, such as retargeting, machine learning, and audience targeting * Understanding the latest trends and developments in the PPC landscape * Exploring the ethical and social considerations of PPC advertising

Career path

```html
```

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track GBP £149
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode GBP £99
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
GLOBAL CERTIFICATE COURSE IN PAY-PER-CLICK ADVERTISING STANDARDS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
}
SSB Logo

4.8
New Enrollment
View Course