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## Essential Units for Certified Specialist Programme in Digital Ad Campaign Optimization
**Keyword:** Digital Ad Campaign Optimization
**Primary Keywords:**
* Digital advertising
* Campaign optimization
* Google Ads
* Facebook Ads
* Social media marketing
**Secondary Keywords:**
* Targeting
* Bidding
* Conversion tracking
* A/B testing
* Retargeting
* Data analytics
* Predictive analytics
* Customer journey mapping
**Additional Units:**
* **Campaign Structure:** Define the overall structure of your campaigns, including goals, objectives, and key performance indicators (KPIs).
* **Targeting & Bidding:** Understand how to define and optimize your target audience and bidding strategies to reach the right customers.
* **Conversion Tracking & Attribution:** Track and analyze the actions users take on your website or app to measure campaign performance.
* **Reporting & Analytics:** Learn how to interpret and utilize campaign data to make informed decisions and optimize your campaigns.
* **Creative Optimization:** Explore different creative elements like images, videos, and copy to create compelling and effective ads.
* **Remarketing & Retargeting:** Implement strategies to reach past website visitors and potential customers who may have shown interest in your products or services.
* **Data Management & Automation:** Optimize your campaigns by leveraging data management tools and automation techniques.
* **Industry Best Practices:** Stay updated on the latest trends and best practices in digital advertising to ensure your campaigns are effective and compliant.
* **Campaign Automation & Optimization:** Implement automation tools and optimize your campaigns in real-time to maximize their performance.
* **Data-Driven Decision Making:** Develop a data-driven mindset and use analytics to make informed decisions about your campaigns.