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## Essential Units for Certificate Programme in Social Media Monitoring for Government Agencies
**Module 1: Foundations of Social Media Monitoring**
• • **Introduction to Social Media Monitoring (SMM)**: Understand the purpose, benefits, and challenges of SMM for government agencies.
• • **Legal and Ethical Considerations**: Explore relevant legal frameworks and ethical guidelines for SMM in government.
• • **Social Media Platforms and Data**: Learn about the different social media platforms used by the government and the types of data collected.
**Module 2: Building a SMM Framework**
• • **Social Media Listening Tools**: Explore various tools and techniques for capturing and analyzing social media data.
• • **Data Management and Governance**: Establish best practices for data collection, storage, and access control.
• • **Social Media Analytics and Reporting**: Understand how to analyze social media data to identify trends and insights.
**Module 3: Social Media Monitoring Techniques**
• • **Web Monitoring**: Learn how to monitor government websites and official social media accounts for real-time updates.
• • **Social Listening**: Explore tools and techniques for capturing and analyzing social media conversations related to specific topics or keywords.
• • **Sentiment Analysis**: Understand how to analyze social media data to understand public sentiment and brand mentions.
**Module 4: Social Media Monitoring for Specific Government Agencies**
• • **Monitoring Public Safety and Emergency Response**: Learn how to monitor social media for public safety issues and emergency situations.
• • **Monitoring Healthcare and Social Welfare**: Understand how to use social media to monitor public health and social welfare programs.
• • **Monitoring National Security and Counterterrorism**: Explore how to monitor social media for potential threats and extremist activities.
**Module 5: Ethical Considerations and Best Practices**
• • **Maintaining Confidentiality and Transparency**: Establish clear guidelines for data privacy and transparency in SMM.
• • **Combating Bias and Propaganda**: Learn how to identify and mitigate biases and propaganda in social media data.
• • **Building a Robust SMM Team**: Understand the roles and responsibilities of different team members.
**Module 6: Advanced SMM Techniques**
• • **Social Media Monitoring in Multilingual Environments**: Explore tools and techniques for monitoring social media in multiple languages.
• • **Social Media Monitoring for Social Good**: Learn how to use SMM for positive social change and advocacy.
• • **Building a Sustainable SMM Program**: Develop a comprehensive SMM program that meets evolving government needs.