Executive Certificate in Mobile App Engagement Metrics
-- viewing now**Executive Certificate in Mobile App Engagement Metrics** This comprehensive certificate program equips you with the essential skills and knowledge to analyze and optimize mobile app engagement metrics. Learn how to effectively track and measure key performance indicators (KPIs) such as app installs, active users, engagement rates, and retention.
2,923+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Monthly active users (MAU)
• Daily session duration
• Average session duration
• User engagement rate (e.g., time spent on app, number of app interactions)
**2. App Store & Play Store Performance** • App store rating and review count
• Downloads from app store
• App store reviews and ratings
• App store store listing optimization (ASO) performance
**3. User Acquisition & Retention** • New user acquisition (acquisition channels, source of new users)
• Customer lifetime value (CLTV)
• Churn rate and retention rate
• Customer acquisition cost (CAC)
**4. App Performance & Retention** • App crash rate and error rate
• Average time to first launch (ATL)
• App updates and new feature adoption
• App store ratings and reviews
**5. Social Media Engagement & Reach** • Social media mentions and shares
• Social media reach and impressions
• Brand awareness and sentiment analysis
• Influencer marketing and partnerships
**6. User Demographics & Behavior** • Age, gender, location, and device type of users
• Usage patterns and app features preferred by different segments
• User journey and touchpoints across different platforms
**7. Competitor Analysis & Benchmarking** • Comparison to industry benchmarks and competitors
• Key performance indicators (KPIs) and metrics used for comparison
• Trends and insights into user behavior and engagement across competitors
**8. Mobile App Marketing & Growth** • Marketing channels and campaigns used for app engagement
• App store optimization (ASO) and paid advertising performance
• User acquisition strategies and funnel analysis
**9. Customer Feedback & Sentiment Analysis** • App store and play store reviews and ratings
• Social media sentiment and feedback analysis
• Customer support and feedback channels and responses
**10. Future Growth & Development** • App development roadmap and future product roadmap
• Emerging trends and technologies impacting mobile app engagement
• Metrics and KPIs for measuring future success and impact