Executive Certificate in Mobile App Engagement Metrics

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**Executive Certificate in Mobile App Engagement Metrics** This comprehensive certificate program equips you with the essential skills and knowledge to analyze and optimize mobile app engagement metrics. Learn how to effectively track and measure key performance indicators (KPIs) such as app installs, active users, engagement rates, and retention.

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About this course

**Target Audience:** * Mobile app developers * Product managers * Marketing professionals * Anyone interested in improving their understanding of mobile app engagement **Key Benefits:** * Gain a deep understanding of mobile app engagement metrics * Learn how to set meaningful goals and objectives * Develop strategies to increase app engagement * Enhance your decision-making skills for optimizing your app **Call to Action:** Unlock the potential of your mobile app with this engaging and valuable certificate program. Explore the available modules and start your journey to improving app engagement today!

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## Essential Units for Executive Certificate in Mobile App Engagement Metrics **1. Mobile App Usage Metrics** • Average daily active users (DAU)
• Monthly active users (MAU)
• Daily session duration
• Average session duration
• User engagement rate (e.g., time spent on app, number of app interactions)
**2. App Store & Play Store Performance** • App store rating and review count
• Downloads from app store
• App store reviews and ratings
• App store store listing optimization (ASO) performance
**3. User Acquisition & Retention** • New user acquisition (acquisition channels, source of new users)
• Customer lifetime value (CLTV)
• Churn rate and retention rate
• Customer acquisition cost (CAC)
**4. App Performance & Retention** • App crash rate and error rate
• Average time to first launch (ATL)
• App updates and new feature adoption
• App store ratings and reviews
**5. Social Media Engagement & Reach** • Social media mentions and shares
• Social media reach and impressions
• Brand awareness and sentiment analysis
• Influencer marketing and partnerships
**6. User Demographics & Behavior** • Age, gender, location, and device type of users
• Usage patterns and app features preferred by different segments
• User journey and touchpoints across different platforms
**7. Competitor Analysis & Benchmarking** • Comparison to industry benchmarks and competitors
• Key performance indicators (KPIs) and metrics used for comparison
• Trends and insights into user behavior and engagement across competitors
**8. Mobile App Marketing & Growth** • Marketing channels and campaigns used for app engagement
• App store optimization (ASO) and paid advertising performance
• User acquisition strategies and funnel analysis
**9. Customer Feedback & Sentiment Analysis** • App store and play store reviews and ratings
• Social media sentiment and feedback analysis
• Customer support and feedback channels and responses
**10. Future Growth & Development** • App development roadmap and future product roadmap
• Emerging trends and technologies impacting mobile app engagement
• Metrics and KPIs for measuring future success and impact

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Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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EXECUTIVE CERTIFICATE IN MOBILE APP ENGAGEMENT METRICS
is awarded to
Learner Name
who has completed a programme at
London School of Planning and Management (LSPM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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